Creation process:
The inspiration for SMART visuals stems from the boundless possibilities of the universe, mirroring the innovative spirit of the brand. We aimed to create an ethereal and futuristic atmosphere that not only captivates but also highlights the car's cutting-edge design and advanced technology. The surrealistic theme aligns perfectly
with the car's ethos of being forward-thinking and revolutionary.
The Director's vision for this video was to take the audience on an extraordinary journey with the new SMART car, traversing through diverse and awe-inspiring worlds.
Each environment symbolizes a unique aspect of the car’s versatility, resilience, and cutting-edge design. This journey highlights the seamless adaptability of the SMART car, making it a perfect fit for any setting, whether futuristic, natural, or otherworldly.
Concept Art:
We are excited to present the still imagery that complements our video, capturing the essence of the new SMART car’s journey through various extraordinary worlds. These images encapsulate the car’s versatility and cutting-edge design, set against the backdrop of meticulously crafted environments. Each still is a visual testament to the SMART car's ability to seamlessly adapt and shine, no matter the conditions.
Concept Art:
Key Visuals:
Our task was to create a series of still images that highlight the Concept car in serene and minimalist natural settings.
The aim of this series is to highlight the Concept car's sleek design and elegant lines by using simple and clean environments that accentuate its aesthetic and engineering excellence. These images are crafted to create a harmonious balance between the car and its surroundings, allowing its design to stand out in pristine and tranquil landscapes. To enhance the visual narrative, we explored different times of day, capturing the car in various lighting conditions to highlight its beauty at every hour.
The aim of this series is to highlight the Concept car's sleek design and elegant lines by using simple and clean environments that accentuate its aesthetic and engineering excellence. These images are crafted to create a harmonious balance between the car and its surroundings, allowing its design to stand out in pristine and tranquil landscapes. To enhance the visual narrative, we explored different times of day, capturing the car in various lighting conditions to highlight its beauty at every hour.
Concept Art:
Key Visiuals:
Video credits:
Client: Smart China
Agency: Optimist Inc.
Director: Alex Chu
Production: Katana Studio
CG Supervisor: Pawel Filip
Executive Producer: Sylwia Ślusarczyk
CG Lead: Krzysztof Grudziński
CG Producer: Ewa Szwaj
Outsource coordinator: Megi Broel Plater
On-set VFX Supervisor: Piotr Borowski
Art Director: Marcin Kowalski
Concept Artists: Marcin Kowalski, Kacper Radulski, Paweł Filip
Previz Artists: Krzysztof Kozioł, Karol Michalik
Animation Artists: Krzysztof Kozioł, Karol Michalik, Paweł Filip
Editing: Karol Michalik, Krystian Łupiński, Krzysztof Kozioł
Lead Compositing Artist: Piotr Borowski
Compositing Artists: Łukasz Przybytek, Agata Wacławiak
DMP Artists: Paweł Filip, Kacper Radulski
Environment/Asset Artists: Jakub Tajer, Jakub Sokólski, Sebastian Matusiak, Kacper Radulski, Krzysztof Kozioł
Lighting and Render Artists: Bartek Skrzypiec, Krzysztof Kozioł, Tomasz Dabert, Dawid Wizor, Szymon Piecuch
FX Artists: Rabid Rat
Motion design: Soft focus
Color Grading: Piotr Sasim
CG partner: Juice
CG Supervisor: Krystian Dulnik
Producers: Maciek Gołębiowski, Jurand Szela
Asset Artists: Piotr Kujko, Ewa Plecka, Kateryna Vasylenko, Maciej Jasiński, Denys Karpenko
Animation Artists: Tomasz Woroniak, Katarzyna Gwoździk, Radosław Grec, Paweł Żugaj
Compositing Artists: Selim Sykut, Przemysław Czapla,
VFX Generalist Artists: Andrzej Przydatek, Tomasz Przydatek, Seweryn Czarnecki
DMP Artist: Tomasz Świżewski
Lightning and Render Artists: Andrzej Sykut, Tomasz Gugała
FX Artists: Paweł Jasiński, Kamil Kryński, Mariusz Płudowski, Paweł Pojedynek
Conforming: Fazal Khan
Retouch credits:
CG Supervisor: Pawel Filip
Art Director: Marcin Kowalski
Concept Art: Marcin Kowalski, Pawel Filip
Executive Producer: Sylwia Slusarczyk
CG Producer: Ewa Szwaj
Lead Retouch Artist: Marcin Kowalski
Art Director: Marcin Kowalski
Concept Art: Marcin Kowalski, Pawel Filip
Executive Producer: Sylwia Slusarczyk
CG Producer: Ewa Szwaj
Lead Retouch Artist: Marcin Kowalski
Retouch Artists: Sebastian Klejsa, Lena Pakulska, Patryk Bitner, Michał Słowikowski, Karolina Miszczak, Tomasz Chrabołowski, Rafal Wojdat
